Loom’s AI Add-on branding
-
Loom recently launched an AI add-on for customers making Loom faster, simpler and more automated for users. This add-on includes auto generated titles, summaries, chapters, removal of filler words and more. With this launch we wanted to create a unique visual system for our AI features that could be used in product and all marketing collateral. This visual system involves a mark, colors and patterns that reflect the magic and efficiency of AI combined with the ease of using Loom.
-
Brand Design
Creative Direction
Storyboards
Web design -
The sparkle mark represents the speed, magic and efficiency of Loom AI with rounded points to maintain the organic human aspects of the Loom brand.
The Mark
The Bubble is a recurring character in the Loom story. A circle framing your face - a window to your unique perspective. The bubble informs this pattern made of circles layered to add depth and dimension across Loom AI marketing materials and product touch points.
The Pattern
Email design
Feature animations
Abstract visuals designed to describe the function of each feature in product.