At the end of every year, Loom sends users a round up of their stats to entice users to celebrate how they used Loom to improve their work in 2023. The goal of this campaign is to remind current users of the value of Loom while also spreading awareness on social platforms for those that might now be aware of the power of this asynchronous tool.

We decided to make the 2023 review more personalized and interactive by serving each user with a “Loom Personality” they can share with friends and colleagues on LinkedIn and Twitter.